Demystifying Sustainability for Australian Consumers

Demystifying Sustainability for Australian Consumers

Shelby Clark

Recent studies show that 87% of Australian consumers want to buy sustainable products but most don’t because of three key beliefs – prices are too high, performance too low and proof of sustainability too hard to figure out. Oz Green Oasis was built to tackle these beliefs by providing a range of sustainably packaged clean beauty products with verified proven performance at affordable prices.

These Australian consumer beliefs around price, performance and proof actually reflect the current retail reality. Traditional retailers deliver low prices, but also low performance, which unfortunately reinforces the belief that green products don’t work. Online retailers offer high quality organic formulas and sustainable packaging but also high prices and high risk with many unknown brands that have almost no reviews.

Oz Green Oasis is launching to fill this market gap and address these beliefs with affordably priced brands in every category and will only offer products with verified:

Multi-colored heart signifying product performance

Proven performance shown by star ratings of 4+ from 50 or more consumer reviews, across markets and retailers.

Multi-coloured recycling symbol to represent sustainability

Sustainable packaging that is recyclable, biodegradable, refillable, repurposed and/or made from post-consumer recycled plastic.

Leaf representing cruelty free plant-based formulas with healthier ingredients

Cruelty-free, plant-based formulas with healthier ingredients – no sulphates, triclosan, parabens, phosphates, formaldehyde, petrochemicals, or animal by-products.

Oz Green Oasis does the verification and transparently shares the information on every product page to help consumers assess performance and sustainability credentials – quickly and easily.

Oz Green Oasis is launching initially with skincare, expanding to other billion-dollar categories later this year. To celebrate the launch and Earth Month, there is a promotion for 20% off the first order using the code Earth20. Now, we can all afford to be part of the sustainable solution for a better, healthier future and feel better about what we’re doing for ourselves, our families and the planet!

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